Presentation at the Australian Nanny Association
For those of you who I have met in person, thank you for coming to say hello. For those of you who came to the presentation, thank you for coming along and being part of the audience, I had an awesome time! The below post is specifically to provide a refresher if you nodded off in the presentation but also to provide you with notes to focus on your next steps in your job search strategy and your journey. Remember to learn the rules of the game and then break them!
Whoever gets the job is not the one who can do the job the best,
but who knows how best to get the job. Anon
Know what employers want?
Working as a nanny is different to working as a long daycare educator, which is different to working in family daycare. This may seem obvious but the educators in those settings might all have the same paper-based qualifications e.g. First Aid Certificate, Certificate 4 in Early Childhood Development. The difference is in the needs, expectations and the relationships between ’employers’ which could be defined as parents, recruitment agencies and childcare centre owners/directors. Even specifically for nannies your approach to an agency may be different to your approach to a parent advertising for a nanny. Always get to know your audience.
Start by imagining yourself as a parent. It might be easy if you already have children. Put yourself in their shoes. Imagine living in their house (in a non-creepy way), imagine driving their car, think of how you may spend your leisure time, what are the challenges in your life, what hopes do you have for your children? This is essentially customer profiling. Parents don’t want you to churn out the same old resume and cover letter and call up with little understanding of the role. They want you to take the time and effort to come up with something that shows them you listen, that demonstrates your qualifications and experiences and that establishes your credibility and highlights your special talents. You are different, you need to identify your value in order to be valued.
But before you start?
1. How are you?
If you don’t do things to keep your cup full, you have nothing left to give or share with others. As a nanny you will be giving out a lot of emotional energy. Being in a family with small children and negotiating between parents demands lot of energy. If you are taking on too much, if you are not looking after yourself or you are not enjoying your job it means there is very little energy left for other activities. You have to be in a good place to look for roles because it comes out in your voice, your resume and how you value yourself.
2. What makes you special?
The start of valuing yourself is being able to articulate how you stand out and what makes you different. Sometimes in that you also need to educate parents. If you have a Diploma and min standards at the ANA is a Cert 4 talk about being above educational requirements. Don’t assume they know everything. Package up your experience, interests, put a value on it, know how much you are worth per hour and why?
3. What do you want?
Take back control by taking the first step in identifying what you want. You might have had one or two experiences to frame your opinion. You may be framed by geography, amount of children, age of children, salary expectations. If you are just starting out it’s like when you first move out of home. All you want to do is get away from your parents and you are not too fussy. Having had one or two share house experiences you have developed a more specific criteria. If you write down what you want and there is a gap in market expectation then you need to critically reflect on that. How can you make up that gap?
4. What is your strategy?
You can’t move forward unless you stop talking about it and do something active. You need to research as a first step. Research yourself and research the focus you want to have. How can you move off the ‘island’ you are currently on and catch a boat to where you want to go?
- Know what you want?
- Who is looking for you?
- What do they want?
- How do you get what they want or how can you better say that you have what they want?
- Where will you find them? LinkedIn? Associations? Parents? Human Resources? Visa Relocation Services
- How will you contact them? Email, phone call + applying
5. Be Creative
You might establish a referral network with the people you trust? You might approach a large city-based bank and offer your services? You might focus on one area and develop services on that topic. Be prepared to change, because the world is already:
40% of todays jobs are at risk of being displaced by computerisation and automation in the next 10-15 years Committee for Economic Development of Australia.
60% of Australians students are training for jobs that will not exist in the future
Foundation for Young Australians.
But more than anything. Look around out have everyone gets a job and don’t just do that. Create a non-competitive job search strategy to hunt down what you want to feel like you are wrestling back control of the job search process.